During my career, I’ve learned how to deliver the right message to end users – whether sales people or B2B customers – that is timely, targeted and relevant.
I can combine the 10,000-foot strategic view with spot-on tactical solutions, under tight deadlines and shifting priorities.
I’m a marketer with a love for sales – the people, the processes and the targeted messages – and the experience to deliver results.
I’ve had an opportunity to work with a range of businesses, both client-side and agency, with a focus on B2B; my experience goes wide and deep
Strategy, planning, branding
Sales teams and the selling process
Sales communication, sales enablement and automation
Personas and targeted sales messages
Sales collateral and sell sheets
Direct marketing, email marketing, segmentation
Trade shows and conferences, sales meetings and events
Content marketing and social media
Independent contractors and employees
Franchise and independent networks