Experience

During my career, I’ve learned how to deliver the right message to end users – whether sales people or B2B customers – that is timely, targeted and relevant.

I can combine the 10,000-foot strategic view with spot-on tactical solutions, under tight deadlines and shifting priorities.

I’m a marketer with a love for sales – the people, the processes and the targeted messages – and the experience to deliver results.

I’ve had an opportunity to work with a range of businesses, both client-side and agency, with a focus on B2B; my experience goes wide and deep

• Strategy, planning, branding

• Sales teams and the selling process

• Sales communication, sales enablement and automation

• Personas and targeted sales messages

• Sales collateral and sell sheets

• Direct marketing, email marketing, segmentation

• Trade shows and conferences, sales meetings and events

• Content marketing and social media

• Independent contractors and employees

• Franchise and independent networks