After all the hard work you put into planning, designing and executing a great marketing program for your business, you’d think the perfect world will let you sit back and watch the results come in.
Sorry to say, this isn’t a perfect world.
You need to test, evaluate, adjust, implement and test again.
A marketing audit can help in this process.
Of course, conducting a marketing audit isn’t always easy.
First, you need to be willing to admit that your business has weaknesses – and that’s tough enough in itself.
A marketing audit also requires an in-depth understanding of your current internal and external environment.
Follow along in this book to learn what a marketing audit is, why you need one for your business, the process, and the outcomes you can expect from a marketing audit for your business.