Fractional CMO

OUTSOURCED MARKETING DIRECTOR

I specialize in solving urgent marketing problems for companies with a big or temporary need.

Some of my recent successes include

  • Providing strategy and planning support to a high-quality design, strategy and marketing agency. Includes new business planning and proposals, and account management.

  • Operating as Program Director for an awards recognition program for a highly niched B2B market segment responsible for ongoing planning, management and execution

  • Functioned as an outsourced marketing director for a company in a specialized B2B/B2C service industry niche. Strategy and planning, social media planning, etc.

  • Provided strategy and planning for an online member-based resource for car dealers. Tied together the marketing and promotional tools, including consumer events, dealer sales tools, multimedia promotions, content marketing and online training.

  • Managed client relations, marketing and boutique management for a custom men’s tailoring operation. Streamlined processes and implemented tighter systems.

I’ve handled marketing projects on the agency side and corporate in a wide range of industries including automotive, financial services, healthcare, technology. I’ve managed projects from strategy and planning through to execution. I’m adaptable and flexible, skilled at asking the right questions and can ramp up quickly.

In my book, Marketing Essentials for Small Business, I cover the basics of marketing strategy in simple, direct, easy-to-understand language and direction.

I’m always interested in working with small business owners who are looking to recharge to their marketing program, including strategy and planning, messaging, email automation, social media, marketing project planning and execution.

Contact me at susan@sgtyson.com. Or check out my LinkedIn profile.