Marketing Essentials for Small Business
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Marketing strategy is so important to a small business, yet oftentimes marketing initiatives are relegated to the bottom of a business owner’s to do list -- after sales, operations and finance.
Without some background and training, marketing can seem superfluous and unnecessary.
A focus on sales – and that big sales win -- is more likely to get a business owner’s adrenalin pumping.
Getting the office into shape, hiring under control, manufacturing processes structured and financial processes established can be so neat and structured and satisfying when you cross off the items on your to-do list.
Yet the lack of a comprehensive overarching strategy can lead business owners to decisions that aren’t the best for the company’s long-term health and, in fact, could stifle the organization.
Chinese general and military strategist, Sun Tzu, said it best:
Tactics without strategy is the noise before defeat.
In my book, Marketing Essentials for Small Business, I cover the basics of marketing strategy in simple, direct, easy-to-understand language and direction.